BPCL — URJA Devi Initiative
A scalable, multilingual e-commerce platform built to empower rural women across India to run their own micro-retail outlets — with real-time inventory, POS management, multi-payment checkout, and offline-ready performance for low-connectivity areas.
Understanding the problem.
Bharat Petroleum Corporation Limited (BPCL), India's second-largest state-owned oil company, launched the URJA Devi initiative to economically empower women in rural villages by enabling them to become micro-retail entrepreneurs. The vision was powerful — but the operational reality was complex.
These women needed to manage product inventory, process payments, handle deliveries, and run a full retail operation — often with no prior technology experience, limited internet connectivity, and no access to traditional enterprise systems. Existing retail solutions were built for urban, tech-savvy users and failed completely in this context.
No Digital Infrastructure for Rural Retail
Village women running micro-retail outlets had no digital tools for inventory tracking, order management, or payment processing. Everything was manual — handwritten records, cash-only transactions, and no visibility into stock levels or sales performance.
Low Connectivity, Low Tech Literacy
Standard e-commerce and POS platforms required stable internet and technical familiarity. In remote areas with intermittent connectivity and first-time digital users, these tools were unusable — creating a barrier to the entire empowerment model.
No Scalable Operations Framework
BPCL needed a platform that could scale across hundreds of village outlets while remaining simple enough for non-technical operators. Traditional retail systems couldn't deliver multilingual support, offline functionality, and logistics integration simultaneously.
How we solved it.
In partnership with Hashinclude, we developed a feature-rich e-commerce and retail management system — built with Angular for the web application and SvelteKit for a Progressive Web App (PWA) — designed specifically for BPCL's rural retail context. The platform delivers real-time inventory tracking, intuitive POS management, multilingual support, and offline-ready performance, enabling village women to run complete retail operations from any device.
Inventory & POS Management
A real-time inventory tracking system paired with a full point-of-sale interface — enabling store operators to manage stock levels, process sales, and track product movement without spreadsheets or manual records. Every transaction is logged and visible instantly.
Multilingual, Accessible Interface
The entire platform supports Hindi and English with a UI designed for first-time digital users. Navigation is intuitive, labels are clear, and the experience is built around simplicity — ensuring that technology literacy is never a barrier to running a business.
Offline-Ready PWA
Built as a Progressive Web App with SvelteKit, the platform performs reliably in low-connectivity and offline environments. Store operators can continue processing transactions and managing inventory even without internet access — with data syncing automatically when connectivity returns.
Smart Checkout & Delivery
A multi-payment checkout system supporting diverse payment methods, QR-based coupon integration for promotions and loyalty, and built-in delivery scheduling — all backed by BPCL's logistics infrastructure to ensure seamless last-mile fulfilment.
Built with enterprise-grade technology.
The platform combines Angular for a robust web application with SvelteKit powering the Progressive Web App — ensuring responsive, fast performance across devices and connectivity conditions. The system supports real-time inventory synchronization, multilingual rendering, QR-based coupon processing, and multi-payment checkout — all designed to perform reliably in India's most remote areas. BPCL's logistics backbone handles fulfilment, while the digital layer gives every store operator complete operational visibility.
Transformative impact.
The URJA Devi platform transformed rural commerce by putting a complete digital retail operation into the hands of village women — many using technology for the first time. What was previously an entirely manual process of handwritten logs, cash-only sales, and guesswork about inventory levels became a streamlined, real-time digital workflow accessible in their own language.
Store operators gained immediate visibility into what they have in stock, what's selling, and what needs restocking. The multi-payment checkout opened transactions beyond cash to digital payments. QR-based coupons enabled BPCL to run promotions and loyalty programs across the network. And the offline-ready PWA meant that intermittent connectivity — the reality of rural India — never stopped business from running. Beyond operational efficiency, the platform delivered something larger: economic self-reliance. BPCL's URJA Devi initiative now drives women-led entrepreneurship at scale, strengthening last-mile retail infrastructure and creating sustainable livelihoods in communities that traditional commerce had overlooked.
This platform gave village women the tools to run real businesses — not simplified versions of a business, but complete retail operations with inventory, payments, and delivery management. Technology that truly works for the people it's built for.
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